In 1922, James Cunningham, Son & Company made a bold and unconventional decision by omitting suggested prices for its exclusive automobiles. This strategic move catered to a niche market of affluent and discerning individuals who valued the bespoke approach of the company, which crafted fine cars based on individual orders. The National Automobile Chamber of Commerce “Handbook of Automobiles” for that year simply stated, “Prices Upon Application,” reflecting the unique nature of Cunningham’s customer base that showed little sensitivity to pricing.
The 1922 Series V-4 lineup introduced two models: the 132-inch wheelbase 91-A and the 142-inch wheelbase 82-A. Interestingly, the larger and presumably more expensive model had a lower numerical designation, showcasing Cunningham’s unconventional approach. Both models featured Volney Lacey’s 442 cubic inch side-valve V-8 engine with cast iron blocks and an aluminum three-bearing crankcase. Officially rated at 45 horsepower by the outdated NACC formula, the engine’s true output was 90 horsepower in 1923. With a 5-inch stroke and 442 cubic inches of displacement, the engine provided substantial torque and a smooth, powerful driving experience.
A significant upgrade for the 1922 models was the adoption of a four-speed transmission, sourced from Brown-Lipe. This was complemented by the continued use of a multi-disc dry clutch, enhancing the vehicle’s performance and driving ease. Cunningham also maintained its reliance on Timken-Detroit spiral bevel drive full floating rear axles, which had proven their reliability not only in Cunningham automobiles but also in the company’s successful line of hearses and professional vehicles. The V-4 series offered both centerlock wire and demountable rim wood spoke wheels, with standard “theft locks.” However, braking systems remained exclusive to the rear wheels, a common practice of the era.
The 1922 V-4 series also marked a notable departure in design from the previous round-shouldered radiator shell. The new models featured sharper edges, giving them a more modern and distinguished look. This design evolution was exemplified in models such as the Cunningham Town Limousine, which showcased the refined aesthetic and engineering prowess of the company.
Cunningham’s approach to car manufacturing in the early 1920s was characterized by a blend of innovation, luxury, and a keen understanding of its clientele. By controlling its body manufacturing and focusing on bespoke, high-quality craftsmanship, Cunningham was able to maintain a prestigious position in the automotive market. The 1922 Series V-4 models, with their advanced engineering, powerful engines, and distinctive design, embodied the company’s commitment to excellence and its ability to cater to the sophisticated tastes of its customers.
In summary, the 1922 Cunningham automobiles represented a harmonious blend of advanced engineering, luxurious design, and bespoke craftsmanship. By eschewing conventional pricing strategies and focusing on the unique needs of its affluent clientele, Cunningham solidified its reputation as a maker of some of the finest automobiles of the era. The Series V-4 lineup, with its powerful V-8 engine, four-speed transmission, and distinctive design, stands as a testament to the company’s innovative spirit and dedication to quality.
