By the mid-1930s, Packard had orchestrated an impressive comeback, reclaiming its position as one of America’s premier automobile manufacturers. Emerging from the shadows of earlier challenges, Packard experienced a resurgence in production, thanks in large part to the success of its Junior models.
These more affordable offerings not only revitalized Packard’s fortunes but also contributed significantly to the company’s overall financial health. Indeed, by the mid-1930s, Packard’s annual production had soared to an impressive peak of 122,500 cars, a testament to the brand’s enduring appeal and the quality of its automobiles.
While the mid-priced models played a crucial role in Packard’s resurgence, the flagship Twelve remained the pinnacle of luxury within the company’s lineup. Even as Packard embraced streamlined design principles with the introduction of the Fifteenth Series in 1937, the Twelve stood as a symbol of prestige and exclusivity. The sleek, fully skirted fenders, gentle curves, and slanted, painted radiator shell epitomized Packard’s trademark elegance, signaling to the world that this was a car for those who demanded nothing but the best.
Underneath its stylish exterior, the Fifteenth Series Packard Twelve received a host of updates aimed at enhancing both performance and comfort. The chassis was refined, with the introduction of smaller steel wheels and the adoption of the new “Safe-T-FleX” independent front suspension system. These improvements not only contributed to Packard’s renowned ride quality but also ensured that the Twelve remained at the forefront of automotive engineering.
At the heart of the Fifteenth Series Packard Twelve lay the formidable 473.3 cubic-inch L-head V12 engine, a masterpiece of engineering that delivered a remarkable 175 horsepower with unparalleled smoothness and silence. This powerhouse of an engine propelled the Twelve with effortless grace, offering performance befitting its prestigious reputation.
Despite its undeniable allure and engineering excellence, the era of multi-cylinder flagships was coming to an end. Changing market dynamics and evolving consumer preferences meant that even Packard’s most prestigious offering faced challenges. Despite its status as a luxury icon, production of the Fifteenth Series Packard Twelve was limited, with only 1,300 examples produced across all body styles. While this number may have been a mere fraction of Packard’s annual output, it served to underscore the exclusivity and desirability of the Twelve among a select clientele.
In the records of automotive history, the Fifteenth Series Packard Twelve remains a testament to Packard’s commitment to excellence and its ability to create automobiles that were not only technically advanced but also exquisitely crafted. Today, these rare and exquisite automobiles continue to captivate enthusiasts and collectors alike, serving as enduring symbols of luxury, elegance, and timeless style.
