The tale of Georges Irat is a fascinating narrative that intertwines ambition, innovation, and the tumultuous landscape of the automotive industry. While the brand’s name emerged in 1914, it wasn’t until 1921 that the company began producing cars in earnest. Over the years, Georges Irat embarked on a journey of experimentation, dabbling in various vehicle types, ranging from large, powerful automobiles to smaller, more economical roadsters.
However, despite its early promise, Georges Irat encountered significant financial difficulties by the mid-1930s, pushing the company to the brink of collapse. In a bold attempt to revitalize its fortunes, Georges Irat embraced the concept of front-wheel drive, inspired by the success of its 6CV model. This led to the development of the 11CV, a sporty two-seater roadster that utilized the driveline from Citroën’s 11CV saloon.
The 11CV was a vehicle ahead of its time, featuring innovative elements such as rubber four-wheel independent suspension, coupled with an elegant and stylish body design. Its advanced engineering promised a comfortable and dynamic driving experience, setting it apart from its contemporaries.
However, despite its potential, production of the 11CV was abruptly halted with the outbreak of World War II, after only a limited number of units had been sold. This premature end to its production deprived the automotive world of a promising and revolutionary vehicle, leaving enthusiasts to wonder what could have been.
Following the war, Georges Irat endeavored to adapt to the changing automotive landscape, exploring a range of ventures, including electric cars, magnesium-bodied vehicles, diesel engines, and utility vehicles reminiscent of Jeeps. Despite these efforts, Georges Irat struggled to regain its footing in a rapidly evolving industry, ultimately ceasing production altogether in 1953.
In 2010, the Lane Motor Museum acquired a rare 1940 Georges Irat 11CV OLC3 from a collector in Europe, adding it to their esteemed collection. This particular vehicle, showcasing the brand’s innovative spirit and design prowess, underwent a meticulous restoration process to ensure its historical significance is preserved for future generations.
The story of Georges Irat serves as a poignant reminder of the challenges and triumphs inherent in the automotive world. It highlights the importance of innovation and adaptability in an industry characterized by constant change and fierce competition. Despite its relatively short-lived production run, the Georges Irat 11CV remains a symbol of the brand’s ingenuity and contribution to automotive history, immortalized in museums like the Lane Motor Museum for enthusiasts and historians to admire and appreciate.
