The year 1966 could have marked a significant milestone in American automotive history, as it was poised to witness the revival of the legendary Duesenberg automobile. Known for setting unparalleled standards of motoring excellence and elegance, the original Duesenberg had become a symbol of luxury and high performance. The new Duesenberg aimed to not only match these lofty standards but to surpass them, promising a level of craftsmanship and engineering that would capture the spirit of its illustrious predecessor.
The revived Duesenberg’s coachwork was to be meticulously handcrafted in Italy by Carrozzeria Ghia, known for automotive elegance. It would be powered by a 425 horsepower Chrysler 440 cubic-inch V8 engine, ensuring performance and reliability. Assembly was planned for Indianapolis, a location rich in automotive history.
The new Duesenberg was initially envisioned as a four-door brougham sedan, blending classic luxury with modern styling. Equipped with opulent features like built-in televisions and bars, it catered to discerning customers. Future plans included a convertible model, expanding its appeal. Priced at nearly $20,000, it was positioned as a premium offering, comparable to a Rolls-Royce.
Interest in the new Duesenberg was significant, with fifty orders taken from enthusiasts and collectors eager to own a piece of automotive history. However, the revival was not to be. The financier behind the project grew increasingly impatient with the development timeline. Frustrated by the delays and the slow progress, he decided to withdraw his investment. In a twist of fate, he redirected his funds into the world of racehorses, effectively ending the ambitious Duesenberg project.
The only prototype of this second-generation Duesenberg found a home at the Auburn-Cord-Duesenberg Museum, where it was displayed for 30 years. This one-off prototype serves as a tangible reminder of what could have been—a glimpse into a modern interpretation of a storied marque that once dominated the luxury car market. The prototype, with its elegant design and powerful engine, encapsulates the blend of artistry and engineering that the new Duesenberg aimed to achieve.
The legacy of Duesenberg, both the original and the aborted revival, continues to fascinate automotive historians and enthusiasts. The original Duesenberg set the standard for luxury and performance in the early 20th century, with models like the Model J and SJ becoming icons of automotive excellence. The cars were known for their advanced engineering, powerful engines, and bespoke coachwork, often tailored to the specific tastes of their wealthy owners.
The 1966 attempt to revive Duesenberg reflects the enduring allure of the brand. Despite the project’s ultimate failure, the effort highlights the timeless appeal of the Duesenberg name and the enduring dream of recapturing the magic of one of America’s most legendary automobile manufacturers. The prototype, with its Italian craftsmanship and American muscle, stands as a testament to the ambitious vision and the high standards that the Duesenberg name continues to represent.
In the annals of automotive history, the story of the 1966 Duesenberg revival is a poignant chapter, filled with ambition, innovation, and ultimately, unfulfilled potential. It serves as a reminder of the challenges inherent in reviving a storied marque and the delicate balance required between vision, financing, and execution. Today, the prototype remains a symbol of what might have been, a tribute to the enduring legacy of Duesenberg and the quest for automotive excellence that it embodied.
