The story of Palmer-Singer represents a fascinating chapter in automotive history, blending the entrepreneurial spirit of two individuals from different backgrounds to create a unique brand that left a lasting mark on the industry. Palmer, hailing from the historic Williamsburg section of Brooklyn, New York, brought with him a legacy of craftsmanship as a successful barrel maker. On the other hand, Singer, a scion of the renowned Singer sewing machine family, brought a sense of prestige and refinement from Westchester County.
Their collaboration began in the early 20th century when they joined forces as dealers for prestigious automobile brands such as Simplex, Isotta-Fraschini, and Matheson. However, their entrepreneurial ambitions went beyond merely selling cars; they aspired to build their own automobiles.
In 1908, they took the bold step of constructing their first car, initially known as the P&S, which later evolved into the Palmer-Singer brand. This marked the beginning of their journey as automotive pioneers, laying the foundation for their future successes in the industry.
The Palmer-Singer vehicles quickly gained a reputation for excellence, embodying the company slogan, “The Best in Motor Cars.” Produced in small quantities and marketed to the select few, these automobiles represented the pinnacle of luxury and performance in their era.
Powered by a formidable 616 cubic inch, 60 horsepower six-cylinder engine, the Palmer-Singer boasted impressive speed and power, capable of reaching speeds of up to 85 mph. This combination of power, luxury, and exclusivity solidified Palmer-Singer’s position as a marque of distinction in the automotive world.
Despite their initial success, the Palmer-Singer company faced challenges, particularly as competition in the automotive industry intensified. While the brand achieved some sporting success, including notable achievements on the racetrack, financial difficulties loomed on the horizon.
In a desperate attempt to revive public interest, officials announced their 1915 line as early as 1913. However, these efforts proved insufficient, and the Palmer & Singer Mfg. Co. ultimately succumbed to bankruptcy in March 1914.
Today, the legacy of Palmer-Singer lives on through rare artifacts such as the 6-cylinder Palmer-Singer, which remains a testament to the craftsmanship and innovation of its founders. Once part of prestigious collections like the Harrah collection, this vehicle serves as a reminder of a bygone era when automotive pioneers dared to dream and push the boundaries of what was possible on the open road.
