In 1929, Hudson made a bold move by bidding farewell to its renowned “Super Six” designation and embracing a fresh model lineup known as “The Greater Hudson.” This rebranding marked a significant shift for the company and symbolized the confidence and optimism prevailing in the pre-Depression era. Despite the economic uncertainties of the time, Hudson remained committed to its loyal customer base and sought to redefine itself with a new image of progress and innovation.
Hudson had already established a sterling reputation in the mid-priced market, known for offering exceptional value, performance, and quality. With “The Greater Hudson,” the company aimed to build upon this reputation and solidify its position as a leader in the automotive industry.
For the 1929 model year, Hudson introduced a division into two distinct lines: the Model R and the prestigious Model L. The Model R featured a 122.5-inch wheelbase chassis, while the Model L boasted a longer 139-inch chassis, positioning it as the flagship of the range. To further enhance its appeal, the Model L showcased semi-custom bodies exclusively supplied by renowned coachbuilders Biddle & Smart.
Powering these vehicles was Hudson’s lively 92 horsepower F-head ‘six,’ the sole available engine option for both the Model R and Model L. This engine, renowned for its performance and reliability, combined seamlessly with a well-engineered chassis equipped with double-action dampers and potent Bendix brakes. The result was an exhilarating driving experience characterized by ample thrust, precise handling, and refined comfort—a testament to Hudson’s commitment to engineering excellence.
The market response to “The Greater Hudson” was nothing short of remarkable. In 1929, Hudson achieved over 71,000 deliveries to dealers, an impressive figure that catapulted the resilient independent firm to a noteworthy third position on the annual sales charts, trailing only Chevrolet and Ford. This success underscored Hudson’s ability to adapt to changing market dynamics and reaffirmed its position as a formidable competitor in the automotive industry.
In conclusion, the introduction of “The Greater Hudson” in 1929 represented a pivotal moment in the company’s history. By rebranding and revitalizing its lineup, Hudson demonstrated its resilience, innovation, and unwavering commitment to customer satisfaction. The success of “The Greater Hudson” not only solidified Hudson’s reputation as a leader in the mid-priced market but also laid the foundation for continued growth and success in the years to come.
