1928: Walter P. Chrysler Unveils the Plymouth

In the summer of 1928 at Madison Square Garden, Walter P. Chrysler defied warnings and launched Plymouth, his entry into the low-priced car market. Competing against giants like Ford and…

1952 Studebaker: The Building Process Unveiled

In 1952, Studebaker, celebrating its centennial year, showcased its complete manufacturing process in a captivating film. Operating from its extensive South Bend, Indiana factory, Studebaker demonstrated its prowess, with forging…

Admire the 1976 Mercury Bobcat Affection

The Mercury Bobcat, introduced in 1975, aimed to capitalize on the success of the Ford Pinto, offering buyers a subcompact option under the Lincoln-Mercury division. Marketed as the Bobcat MPG…

A Christmas Story: Cars in the Spotlight

In “A Christmas Story,” the creators carefully shape a nostalgic setting, evoking the late ’30s and early ’40s. Jean Shepherd, a true car enthusiast, infuses his love for automobiles into…

Revival of the Buick Riviera: 1977-78 Edition

The 1977-78 Buick Riviera, though a high-priced luxury vehicle, struggled to stand out in terms of distinctive styling, blending in with the entry-level LeSabre. Built on GM’s downsized B-body platform,…