In the marketing of the Continental Mark II in 1956–1957, it appears that television was used only in a limited capacity. As an alternative, the Ford Motor Company depended on other channels to promote its most exclusive products.
One of these channels was a print campaign that was published in the upscale coffee-table publications of the decade. We find this extraordinary television commercial for the Mark II to be quite intriguing for this same reason. It is put together in a manner that is quite similar to that of a magazine advertisement, with no action photography at all but rather solely breathtaking photographs of a black Mark II coupe in a state of glory.
The Mark II was the result of a unique Continental subsidiary that William Clay Ford, the youngest of the three Ford grandsons, oversaw. The Mark II was produced to become the most high-quality automobile that the firm could produce in mass quantities. Over the years, enthusiasts and writers have exaggerated a number of the details of the Mark II’s construction processes. When all is said and done, the automobile was not hand-built in the traditional coach-built fashion, as is frequently believed; nonetheless, it did get a significantly higher level of attention to building quality than other Ford vehicles.
As a result, we took note of the actual claims that the automobile manufacturer made in this presentation, such as the “rich fabrics and imported leathers” and the “multiple coats of hand-rubbed lacquer.” The final sendoff remark, which read, “The Continental Mark II—it has no equal,” was another thing that caught our attention. In a nutshell, it is the most exquisite automobile in the United States.
Below is a video introduction to take a glance at the majestic Continental Mark II.
