2024 Subaru Baja Truck | Specs, Pricing & More

It’s time to rejoice because we have some exciting news to share. Whether you’re a fan of Subaru vehicles or someone who loves exploring the wonderful outdoors, this blog post is for you. Subaru has long been known for its commitment to producing reliable and capable vehicles.

Get ready, car enthusiasts, because the highly anticipated comeback of the Subaru Baja pickup is just around the corner! This exciting news is bound to shake up the automotive industry in 2024.

Subaru of America is making waves in the automotive industry with its exciting announcement: the highly anticipated return of the iconic Baja model. Subaru is reintroducing the beloved Baja, now featuring the rugged Wilderness trim, responding to the increasing demand for a compact pickup that can conquer any terrain.

In this article, we’ll look into the details of the upcoming 2024 Subaru Baja Wilderness, exploring its design, specifications, engine options, and why it will be a game-changer in the compact pickup market. So, without further ado, let’s begin!

Reviving the Baja Legacy

After an extended absence from Subaru of America’s lineup, the Subaru Baja is returning successfully to satisfy the demands of consumers in the United States. Following its predecessor’s success and broad appeal, the 2024 Subaru Baja aims to captivate off-road adventurers and outdoor enthusiasts.

Subaru has plans for all-electric cars and hybrid models, and it would be a great time to give customers in the United States a Subaru Baja compact truck with hybrid technology.

The Subaru Baja is a modern take on the unconventional BRAT, designed for adventure seekers who prefer mountain climbing over psychedelic experiences. It combines the features of an Outback station wagon with a pickup bed, appealing to those with an active lifestyle.

Despite its off-road aesthetics, the Baja has high-end features like a power sunroof, leather seating, and a CD stereo. The Switchback, a bed pass-through, allows for convenient gear transport, emphasizing the vehicle’s practicality. While the Baja’s design and capabilities cater to outdoor enthusiasts, compromises such as reduced approach and departure angles may limit its off-road performance.

The small yet versatile Baja, with a ground clearance of 7.3 inches and a towing capacity of 2400 pounds, aims to attract a niche market of around 2000 adventurous customers per month. Subaru’s belief in the appeal of this crossover suggests a departure from the past perception of quirky models like the BRAT, indicating a shift in consumer preferences towards unique and versatile vehicles.

Design and Exterior

Source: autoevolution

The 2024 Subaru Baja Wilderness, built on the ideas of the Battle Waggon Gang, is a perfect mixture of robustness and style. Its unique front grille, sturdy body cladding, and eye-catching Wilderness badges give it an off-road look while keeping its small size, which makes it perfect for traveling in cities.

To enhance off-road adventures, the Baja Wilderness has undergone several changes. These feature robust skid plates that protect critical parts from rocks and debris. Durable all-terrain tires ensure the vehicle has ample grip on various surfaces, giving drivers confidence as they travel into unknown places.

By using a variety of design elements, careful attention to detail, and a focus on both on- and off-road lifestyles, the Baja Wilderness shows that Subaru is committed to making a small pickup that combines style and function for a wide range of driving experiences.

Engine Specifications

The 2024 Subaru Baja Wilderness doesn’t let you down regarding the engine. This small truck has an impressive 260 horsepower from its 2.4-liter turbocharged Boxer engine. This engine choice gives Subaru fans the right mix of power and fuel economy, meeting a wide range of needs.

The Wilderness trim takes it further, offering extra ground clearance, all-terrain tires, and underbody protection, making it an off-roader’s dream.

The Baja pickup will feature a re-tuned 2.5-liter, four-cylinder Boxer engine for the standard trim levels, providing ample power for everyday driving. On the other hand, the compact Baja Wilderness, designed for adventurous drivers, will have a powerful 2.4-liter turbocharged engine.

The latter option ensures power and the capability to handle challenging terrains with ease. With these carefully curated engine options, Subaru caters to a broad spectrum of drivers, embodying the brand’s commitment to delivering vehicles that seamlessly blend power, efficiency, and off-road capability.

Technological Features

Source: Cool Pickup Trucks

The 2024 Subaru Baja truck showcases advanced technology and comfort amenities, blending innovation with convenience for a modern driving experience.

The cabin has cutting-edge infotainment features, including a user-friendly touchscreen interface that serves as the command centre for navigation, entertainment, and connectivity. The Baja offers compatibility with smartphone integration systems, providing seamless access to apps and services on the go.

The Baja boasts a premium sound system for audiophiles and music enthusiasts, delivering immersive audio quality to enhance the driving experience. The interior is designed with a focus on comfort, featuring ergonomic seats, ample legroom, and high-quality materials, ensuring a pleasant and relaxed journey for both the driver and passengers.

Driver-Assistance and Safety Features

Subaru’s commitment to safety is evident in the Baja’s comprehensive suite of driver-assistance features. These include adaptive cruise control, lane departure warning, automatic emergency braking, and a 360-degree camera system, providing enhanced awareness and peace of mind on the road.

Cargo Space and Capacity

The 2024 Subaru Baja shows exceptional practical versatility through its capacious payload capacity and carefully crafted cargo area of 75 cubic feet. The bed, built-in seamlessly, gives you a large cargo area carefully planned to hold various loads, from those you need for daily jobs to those you might find on an outdoor adventure.

The Baja’s cargo area will accommodate sports equipment, home improvement supplies, and camping gear. This small truck can carry heavy loads without losing power. The Baja is a reliable and capable companion for many endeavors.

Off-road Capabilities

The cutting-edge dual-function X-Mode system in the 2024 Baja Wilderness makes it so good off-road. This new technology, which has already been tried and tested in other Subaru models, makes the Baja Wilderness even better at handling all terrain.

The X-Mode system adjusts the engine’s power, the transmission’s ratios, and the all-wheel-drive system to give you the best traction and control in challenging off-road situations. The X-Mode system gives drivers trust when driving on rocky terrain or muddy trails. This makes the Baja Wilderness ready for a wide range of off-road challenges.

Ground Clearance

The 2024 Subaru Baja Wilderness is great for off-road adventures with its high ground clearance of 9.2 inches. The ample clearance helps the Baja look good and handle off-road obstacles.

This feature contributes to the pickup’s off-road prowess and underscores Subaru’s commitment to delivering a smooth, stable, secure off-road experience for adventurous drivers.

Manufacturing and Assembly

It is happy to say that the 2024 Baja pickup will be made in the United States at the Subaru of Indiana Automotive plant in Lafayette. This intelligent manufacturing choice shows Subaru’s dedication to the North American market and uses the advanced Subaru Global Platform to make production more flexible and efficient.

The Baja pickup and the all-new Crosstrek Sport are on the same production line, so they can share resources and work together more efficiently. This shows that Subaru is committed to making its manufacturing methods flexible and innovative.

The proximity of these assembly lines allows Subaru to meet the North American market’s needs well and ensure that the Baja pickup fits in well with the rest of its lineup. Subaru is committed to meeting all its customers’ needs by making high-quality cars in the United States.


The starting price for the 2024 Subaru Baja is expected to be around $26,500, and production has already been approved and has begun. Estimates show that the starting price could be around $30,000 in some cases.

This marks a competitive pricing point for the new model, potentially reflecting advancements in technology and features. Comparatively, this aligns with or slightly exceeds the starting prices of previous models, highlighting the potential value and enhancements offered in the 2024 Subaru Baja.


Finally, the 2024 Subaru Baja Wilderness is an essential milestone for Subaru of America to meet all its customers’ wants. The return of the Baja nameplate and the addition of the Wilderness trim make for a small pickup that not only stays true to Subaru’s core values but also goes above and beyond in terms of speed, off-road ability, and versatility.

When it comes out, the Baja Wilderness will make a strong statement in the competitive world of compact pickups and win over the hearts of outdoor admirers. So, would you be ready to embark on your next adventure behind the wheel of the all-new 2024 Subaru Baja Wilderness? Share your thoughts in the comments below.

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Christopher Harrison
6 months ago

Will the Subaru Baja Wilderness come to Australia 🇦🇺 🤔 As I want one 😀